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Colborn3
Joined: 23 Mar 2013
Posts: 10
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 Posted: Sat Mar 23, 2013 3:00 am Post subject: Writing SEO Content for Search Engines -- And for People |
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SEO no longer means scattering keywords like Hansel and Gretel throwing breadcrumbs. The newest search engines scan pages almost as your readers might. Jakob Nielsen, a researcher and expert in human-machine interaction at the Technical University of Copenhagen, found that almost 80 percent of a web site's visitors scanned the page rather than reading it line by line. They spent their first fractions of a second on the page deciding if it was worth their time. Search engine programmers still use this research to devise algorithms that provide more organic and meaningful rankings.
The same things that catch a visitor's eye will get a search engine's attention. The upper left corner of the page is the most valuable real estate on the page, as it's where a reader's eyes go first. Put important text there so search engines and people will see it immediately. It's also a good spot for boxed text and itemized lists, both of which appeal equally to carbon-based and silicon-based brains.
Bold text makes people and machines notice, but use those tags judiciously. Too much bold text looks like an advertisement and will cause search engines to devalue your site. Italic text bold HTML tags should surround meaningful concepts, not emphasis words. Bolding a "very" or italicizing a "more" means nothing to a search engine, so apply those tags to important concepts and sub-headings.
Searches now look for associated terms and relevant phrases, not just keywords. A person picks up meaning from context and readily distinguishes the term "clipping" as it applies to hair from the same word as it refers to film stock or video game graphics. Let your visitors -- human and machine -- know whether you're talking about German shepherds as a dog breed or as an exciting career in European wool and mutton. In your SEO text, include synonyms and relevant terms to let search engines recognize the purpose of your site.
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dylanja07
Joined: 10 Apr 2013
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| Posted: Wed Apr 10, 2013 6:20 am Post subject: |
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Writing effective SEO content can seem daunting because the rules of ... is doing all those behind-the-scenes things that get search engines to ...
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harveydamian4
Joined: 03 May 2013
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| Posted: Fri May 03, 2013 11:34 am Post subject: |
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And yet search engine research shows that almost 85% of the total factors that ... Modern SEO is all about crafting content so compelling that other people want ... for Effective SEO Copywriting; Why Writing for People Works for Search Engines ...
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cherryadairr
Joined: 25 May 2013
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| Posted: Sat May 25, 2013 8:44 am Post subject: |
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Content is king, when it comes to aiming for success with search engines. Indeed, that's why the Periodic Table Of SEO. ... If people are searching for “skin cancer prevention tips,” then writing in the wrong “language” might cause search ...
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